Tuesday, June 7, 2011

Mercedes Celebrates Unimog’s 60th Birthday with New Design Study

On the occasion of the 60th anniversary of the presentation of the Unimog, the Mercedes-Benz Special Trucks (MBS) unit, which is responsible for the Unimog, Econic and Zetros range of models, created a special design concept that attempts to link the past and present together with the future.
Using the current Unimog U 5000’s chassis as a base, the German brand’s designers came up with a futuristic-looking yet distinctly retro-feeling styling for the body of their off-road workhouse. The concept vehicle features an open top design as a nod to the first Mercedes-Benz Unimog model that rolled off the assembly line on June 3, 1951.
“At Mercedes Benz Special Trucks we decided to construct a design concept because we are of the opinion that such a vehicle will act as a bridge between the progressive strength of self-renewal that has distinguished the Unimog programme for 60 years and the future design of the coming generations of products,” said Yaris Pürsün, Director of the Mercedes-Benz Plant at Wörth and Mercedes-Benz Special Trucks.
While there are no plans to produce the Unimog study, the German company said the concept’s expressive "face" corresponds to the future form language of Mercedes-Benz commercial vehicle design.
The Unimog Cabrio Concept was officially revealed during a special ceremony in the Customer Centre at the Mercedes-Benz Plant in Wörth, Germany, on June 3, 2011.


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