Friday, June 3, 2011

Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different.
First up is this one for the open-top Renault Wind. I’m a big fan of this car; I think it’s a funky and decidedly French take on the compact convertible. Still, there’s something disturbingly I Am Legend about this particular ad from the firm Publicis Conseil. The eerily vacant streets, the shuttered windows and the presence of a dog sitting on a street corner all at up to the expectation that Will Smith should be running through the scene pursued by monsters.
Next is the spot for the Lexus CT 200h hybrid hatch by firm Saatchi & Saatchi. A little boy sits in the back seat while his mother asks him the sounds various modes of transport make. It’s very cute, especially if you have children. You can check out both these ads right here and then leave a comment in the section below if you wish.

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