Saturday, May 28, 2011

Two Anti-Hooning Ads from Different Ends of the Spectrum

In Australia and New Zealand, “hooning” is a term applied to any anti-social and often dangerous behavior behind the wheel of a car. Burnouts, car surfing and illegal street racing all fall under this rather broad definition. And it’s an ever-growing problem. Each year there are more reports like, “Hoons kill innocent driver in Dandenong, say police” and, “Man killed in Burwood Highway 'hoon' crash.”
So it’s obvious that cracking down on hooning is very important to the governments of both nations. Here we have two adverts, one from Oz and one from Kiwiland, that use tactics both old and new to get their message across. The Aussie one plays on that, “If you hoon, you’ll lose your car” message while the NZ one plays on the, “If you hoon, you’ll lose your life” vibe. Who knew that New Zealand’s roads were covered with hidden landmines?
Both are simple and – I think – effective at getting their messages across. And of course there’s a previous-gen Ford Falcon XR6 and Holden Commodore SS to placate the Aussie car enthusiasts. Check these anti-hooning ads out below and leave your comments.


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