Before the Geneva Motor Show press conference on Tuesday, Lamborghini let us in on a private Bologna-area photography studio so that we could get our own sex-machine shots of their raging new V12 firestarter, the 691-horsepower Aventador LP700-4.
First off, we're glad they didn't call it 'Jota' as some were peas-and-carroting about because it's just a silly and unpronounceable name. It probably belonged to some wimpy minor league bull, too. Only one true Jota was ever built in 1970, and it was a just an amped-up and flared Miura (we prefer not to think about the mid-90s Diablo anniversary upgrade kits).
Lamborghini is really good at creating sinister super sports cars, but it is equally as talented at naming them. According to the company, "Aventador" was the name of a bull that entered into battle on October 1993 at the Saragossa Arena, earning the "Trofeo de la Peña La Madroñera" for its outstanding courage. Having the courage to go up against a new world of super sports cars will be the name of the game for the new Lamborghini flagship. Today’s world is extremely high-tech and many new players have entered the arena. Lamborghini has been promoting its carbon-fiber monocoque technology and the Aventador’s 2.9 second 0-62mph, but will that be enough?
According to Stephan Winkelmann, President and CEO of Automobili Lamborghini. "The Aventador is a jump of two generations in terms of design and technology, it’s the result of an entirely new project, but at the same time it’s a direct and consistent continuation of Lamborghini’s brand values. It is extreme in its design and its performance, uncompromising in its standards and technology, and unmistakably Italian in its style and perfection. Overall, the dynamics and technical excellence of the Aventador LP 700-4 makes it unrivalled in the worldwide super sports car arena."
The Aventador only debuted a few days ago and already one lucky owner is showcasing his new ride on the streets of Berlin. Surrounded by a montage of pictures of the car and dramatic theme music is actual footage of the Aventador, including the beautiful sounds escaping the exhaust. Sometimes life just isn’t fair! Jump to the 1:55 mark to cut straight to the engine noise.
- Carbon-fiber monocoque›
- Alloy silver rims (19" front - 20" rear)›
- Pirelli PZero tires› Carbon-ceramic brakes›
- Black brake callipers›
- Pushrod suspensions, front and rear
Trim And Seats
- Upholstery in high-quality natural leather›
- High quality carpet for lower cabin area›
- Manual seats with electrically adjustable backrest
Safety
- Dual-stage driver airbag›
- Adaptive passenger airbag with automatic occupants classification›
- Side "Head-Thorax" airbags›
- Knee bags›
- Seats belt with pre-tensioner and load limiter›
- Collapsible steering column›
- Electric parking brake›
- Antitheft system›
- Immobilizer›
- Auto lock›
- TMPS (tire pressure monitoring system)›
- Passive pedestrian protection system
Electronic Controls
- ABS
- EBD
- ASR
- ESC
- Hill Holder
- Electronically controlled rear spoiler
- Electronically controlled side air intake
- Servotronic
- Black brake callipers
- Integrated command for shifting, Haldex,
- engine and steering setup
On-Board Telematics & Electronics
- Start engine button on tunnel
- Full TFT cockpit
- On-board computer
- Mulimedia system with 7" TFT display
- iPod and USB interface
- Navigation system (where available)› Bluetooth®
- Front axle lifting system
- Bi-xenon headlights with washer
- Daytime running lights with LED technology
- Ignition key with remote control (keyless)
- Automatic A/C with solar sensor
- Crepuscolar and rain sensor
- Electrically adjustable and heated side mirrors
- with folding function
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