The show truck features an extended-cab body atop a high-stance AWD chassis and rides on large, 20-inch wheels and off-road tires. It is powered by a 2.8L turbo-diesel engine, which produces a broad torque band for cargo and towing capability. Ad explained by Chevrolet, “the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market.”
"Thailand is the world's largest market for middle pickup, so this is the perfect location to unveil our new Colorado," said Susan Docherty, vice president, GMIO Sales, marketing and aftersales. "The truck has become a core part of the Chevrolet for nearly all of its history 100 years to strengthen the Chevrolet Colorado. That legacy with expressive design, refinement and capability without compromise."
Truck show features extended-cab body on high AWD chassis attitude and rides on big 20-inch wheels and tires off-road. Power comes from the engine efficient 2.8L turbo-diesel, which produces a broad torque band for an excellent cargo and towing capability.
"Although this is a show vehicle, basic proportions and shapes convey a vision for next-generation Chevrolet Colorado that we will bring to the market," said Brad Merkel, GM's global vehicle line executive. "This reflects the stylish version of a new truck, which takes into account the ability of rough reliable trucks for commercial use as well as advanced repair for personal use."
While the new Chevrolet Colorado is developed in GM's global product development organization, engineers took careful steps to ensure it will meet the needs of local markets. Roberto Rempel, GM's global vehicle chief engineer, lived in Thailand for several months during the development of the truck, immersed himself in the market and observe how the Thai people use their trucks and road conditions they experienced.
The design of the Colorado conveys strength through bodywork that appears tightly wrapped over the chassis and a wide stance. In the front, Chevrolet’s recognized gold bowtie and dual-port grille are framed by large headlamps that flow into the front fenders, and an extractor vent on the hood.
“Around the globe, pickup trucks are associated with strength, capability and function – and that’s exactly what the Colorado show truck embodies,” said Ed Welburn, GM vice president of Global Design.
Pepperdust Metallic exterior paint is accented with polished aluminum details in the fascias, as well as integrated side steps and black-masked projector-style headlamps with LED lighting elements. At the rear is a full-width LED-lit taillamp, which creates a striking appearance when illuminated.
Additional exterior details include a streamlined “cab collar” design with a body-color hard tonneau cover on the bed; gray accents on the side, front and rear lower moldings and 20-inch aluminum wheels featuring a “liquid metal” finish, with Stone Gray color wheel ports.
“The interior is designed to deliver a premium and inviting environment, with a greater feeling of spaciousness than is typically found in midsize trucks,” said Welburn.
“There’s also great attention to detail in the execution of the features you see and feel.”
The sporty instrument panel features motorcycle-inspired, three-dimensional gauges.
Contrast trim is used with light-colored leather seats, dark wood trim with chrome accents and low-gloss and soft touch materials used throughout for a premium feel. A number of storage compartments throughout the interior, including the center bin is closed for the concealment of valuables, and the glovebox, a big double.
Additional features include dual-zone, digital climate control system and the latest in technology "infotainment". Truck show highlights a 7-inch LCD screen ergonomically positioned in the center stack, for easy viewing and intuitive control web access, navigation, music and phone features hands-free.
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